• Web Hosting Basics
• Types of Hosting Packages
• Registering domains
• Types of Domains
• Defining Name Servers
• Using the Control Panel
• Creating Emails in Cpanel
• Maintaining a Website

• Introduction to WordPress
• Installation of WordPress application
• Installing a theme
• Using Dashboard and its components
• Creating Pages
• Setting Menu
• Installing plugins
• Editing content
• Customizing Techniques

A complete guide to creating, promoting, and optimizing video content to build a successful brand on YouTube. Become proficient in

1. a) Creating a YouTube Channel,
2. b) upload attention-grabbing shorts & videos
3. c) YouTube SEO techniques to rank your videos at the top
4. d) know the tricks behind eye-catchy thumbnails, keywords and
5. e) retargeting Ads to maximize results. Finally, explore video marketing strategies, tricks and monetisation to earn money with YouTube.

World's most popular video sharing network can be used for marketing any brand online. Learn how to create a powerful video and influence millions of customers. Explore up-to-date tactics to maximize reach, run video ads and generate sales.

Chapters:

• Introduction to YouTube Marketing
• YouTube Account Creation
• YouTube Interface
• Account based Options/Settings
• YouTube Channel - Getting Started and Uploading a Video
• Channel Options Settings
• YouTube Search & YouTube Audio Search
• YouTube Account Settings
• YouTube Measurement Metrics/Analytics
• Data & Channel customisation
• YouTube Monetisation
• YouTube Best Practices
• YouTube Optimisation
• Hashtags
• YouTube Algorithm
• YouTube Mobile
• YouTube Shorts
• YouTube Live
• YouTube Ads

Learn how to use WhatsApp for both personal use & for business. You can

1. a) create an account,
2. b) chat, send files, share location
3. c) update status,
4. d) set privacy
5. e) Explore WhatsApp for business
6. f) send automated responses to customers and
7. g) broadcast messages to all at once and
8. h) create a product catalog and enable one-on-one personalized communications to increase business sales. Tips to run effective marketing campaigns.

Accelerate your career with new age marketing skills to reach, engage and convert potential customers using the WhatsApp platform. Utilize WhatsApp business account for effective no-cost marketing.

Chapters:

• Introduction To WhatsApp Marketing
• WhatsApp as a Messaging Service
• Creating a WhatsApp Account
• Understanding The Chat function on WhatsApp
• WhatsApp Payments, Emojis and other chat Features
• WhatsApp status
• Creating a WhatsApp Group
• WhatsApp Broadcast Messaging
• WhatsApp Settings
• WhatsApp for Business - Creating a WhatsApp Business Account
• WhatsApp for Business -Features
• WhatsApp for Business Features
• Creating a Catalog

Twitter is known to reach a wide audience across the world instantly. Learn from our quick start guide lessons for you to,

1. a) set up a Twitter account,
2. b) build Twitter followers,
3. c) create & scheduling a Tweet,
4. d) use relevant Hashtags and track measurement metrics. use proven techniques to build brand awareness and expand your reach. Explore advanced viral campaigns methods to position as an authority using Twitter.

Manage the online presence of a brand on Twitter, connect with the audience and drive visitors to the website. Learn real-time trends, Hashtags and concepts of Influencer marketing. Bring awareness about products, services and influence buying decisions with your brand voice.

Chapters:

• Introduction to Twitter Marketing
• Twitter Account Creation
• Profile setup
• Retweets & Hashtags
• Pinned Tweets
• Twitter Lists
• Mentions and Notifications
• Twitter for Mobile
• Best Practices for Publishing a Tweet
• Scheduling Tweets & Twitter Analytics
• Twitter Algorithm
• Twitter for Social CRM & Online Reputation Management
• Twitter Ads

Ace your SEO learning here, we teach you how to optimize website content, enable Search Engines to better index & crawl websites. Crucial SEO On-page, technical parameters, keyword research to rank better in SERP and grow.

Learn how to perform a website audit,

1. b) perform keyword research,
2. c) build quality backlinks,
3. d) analyze on-page ranking factors,
4. e) Off-Page optimization to help improve quality rank and get the best results. This course will help you analyze & rank websites better, drive qualified traffic and map customer behavior.

Chapters:

• Introduction to SEO
• What is SEO?
• The Benefits of SEO
• Optimisation Factors of SEO
• History of SEO
• White Hat SEO vs Black Hat SEO
• The prominence of Search Engine Bots
• Crawl and Index
• Basics of SEO
• Authority
• SERP - Search Engine Result Pages
• Keyword Research
• Creating a Keyword List
• Keyword Research using Google Trends
• Keyword Types
• Determining Keywords
• Keyword Variations and Volume
• Creating a Keywords List for Argos Gym
• Creating Meta Tags for SEO
• Keyword Evaluation
• OnPage Optimisation
• URL Structure
• Content Optimisation
• Elements of On Page SEO
• Best Practices and Tips - Onpage SEO
• Schema
• WordPress SEO
• Local Listing/Business Listing
• Technical SEO
• Site Map
• Canonicalization/ Canonical Tags
• HTTP & HTTPS
• Importance of Plugins
• SEO Audit11 Min
• Device Compatibility and Mobile Compatibility
• OffPage Optimisation
• Backlinks & Traffic
• SEO for E-Commerce
• Local SEO
• Reviews and Ratings
• Measurement
• Best Practices and Tactics
• Google Country Specific Results & Personalisation
• Conclusion

Learn how to interact and answer relevant questions and answers across Quora.

1. a) Promote service or products by interactions.
2. b) Create Spaces. Techniques to empower your business to share and grow by elevating visibility. Strategies to maximize brand awareness and authority.

Find answers to all your questions at Quora. Create your account in minutes and start reaching your audience within Quora. Interact as a business and write detailed, helpful answers to top questions by potential customers. Be authoritative and guide.

Chapters:

• Introduction to Quora
• Creating an account in Quora
• Quora Interface
• Creating a Space
• Creating and publishing a post
• Settings
• Quora Messages
• Asking a question on Quora
• Quora Search
• Quora Ads
• Tools

Leverage the world's largest and most powerful network of professionals to create new opportunities and boost your goals. Discover how to establish your presence on LinkedIn and become an instant contributor to the community.

1. a) Increase brand awareness,
2. b) engage your audience,
3. c) generate quality leads and
4. d) drive revenues. Learn how to use LinkedIn Pages, Sponsored Content, Sponsored InMail, Lead Gen Forms, and more.

Linkedin is a professional network used by major business decision makers of all enterprises. Learn how to market as a professional by networking. Effectively manage a brand’s marketing & advertising, increase sales, explore recruitment solutions and run Ads in LinkedIn to connect with target customers.

Chapters:

• Introduction to LinkedIn Marketing
• What's on your LinkedIn Profile?
• LinkedIn Profile Creation
• Personal Profile & Options
• How to create a Resume on LinkedIn?
• LinkedIn Networking
• LinkedIn Settings / Privacy
• Display of Feeds in LinkedIn Home
• Customize LinkedIn URL
• LinkedIn Profile in another Language
• Creating a LinkedIn Post
• LinkedIn Search
• LinkedIn Groups
• Creating a LinkedIn Group
• Hashtags
• LinkedIn Events
• LinkedIn Business Page
• Business Posts
• Content Options & Analytics
• LinkedIn Showcase Page
• LinkedIn Ads
• LinkedIn Assets
• Creating an Ad on LinkedIn
• Measurement Metrics
• Example for Sales Campaign
• Conclusion to LinkedIn Marketing

An informational course with basic & advanced features of Google Analytics including

1. a) creating a G.A account,
2. b) learn to implement tracking code,
3. c) set up goals and events and
4. d) create customized dashboard reports. Analyze customer behavior using various data collection processes and integrations. Build Google Analytics 4 data mapping all by yourself. Unlock your potential in analyzing and visualizing data.

This Google Analytics course will teach you how to track, measure, and create custom reports of website traffic. Master marketing analytics and predictive decision making from customer insights to target precisely and boost sales.

Chapters:

• Introduction to Google Analytics
• Universal Analytics & GA4
• Creating A Google Analytics Account
• Webstream Stream details
• GA4 Property Settings
• Universal Analytics Property Settings
• Goal Setting
• Reports in GA4
• Reporting Metrics
• Real Time Reporting
• Life Cycle Reports in GA4
• Acquisition Reports-User Acquisition and Traffic Acquisition Reports
• Engagement Reports
• Events
• Monetisation and Retention Reports
• User based analysis
• Search Function in Google Analytics
• Universal Analytics
• Universal Analytics-Reports
• Creating a Customized Dashboard Screen
• Real Time Reports
• Audience Reports
• Demographics

• Interest based targeting
• Technology
• User Flow
• Google Ads in Google Analytics
• Behavioral Reports
• Events
• Conversion Reports
• Multi Channel Funnel

Google Ads can be a game changer for you and your business. This course will help you

1. a) set up a Google Ads account,
2. b) perform keyword research and targeting,
3. c) understand bid / auction strategies
4. d) run search ads, display ads, shopping ads etc
5. e) generate quick sales
6. f) conversion tracking and monitoring. Learn how to use Google Keyword planner, and optimize Ads campaigns for better results.

Explore the advertising world of Google with Google Ads. Bid and compete with other brands, accelerate results, drive customers to websites and convert! Learn various Ads networks, optimize the performance of your ads to grow a business online. Manage brands, get promoted or start a whole new career!

Chapters:

• Introduction to Google Ads
• Search Engine Result Pages (SERP)
• Google Ads Statistics
• Google Ads for Business
• Types of Google Ads
• Creating a Google Ads Account
• Google Ads Interface
• Tools & Settings
• Setting up Billing & Creating a new Google Ads Campaign
• Creating Ad Groups & Ads
• Shopping Ads and Text Ads
• Google Ads Strategy and The Importance of Keywords
• Settings at the campaign, Ad Group & Ad Level
• Experiments
• Google Keyword Planner
• Discovering new Keywords using Keyword planner
• Google Display Campaign
• Video Campaigns
• Tools & Settings Part-1
• Bid Strategy
• Tools & Settings Part-2
• Business Data
• Auction
• Creating a Discovery Campaign
• Performance Metrics
• Extensions
• Optimisation of Ads
• Creating an App promotion Campaign

Explore and learn all the key aspects of Facebook Marketing such as,

1. a) Facebook Business Page set up,
2. b) targeting customers based on demographics, interests and behavior,
3. c) setup and run Facebook Ads to increase sales for a brand,

d)Easily establish an online presence, create engaging posts, expand the Facebook community, and engage,

e)Become a Facebook marketer who understands how to maximize results and growth!

Deep dive into various facets of Facebook Marketing by understanding impactful marketing practices. Learn expert tips on how to establish an online presence, brand advertising via audience targeting, generating leads, increasing conversions and sales.

Chapters:

• Introduction to Facebook Marketing
• The Importance of Facebook
• Facebook for Business and Personal Branding
• Facebook Account Creation & Profile Personalisation
• Privacy Settings in Facebook
• Other General Settings
• Facebook Interface
• Creating A Post
• Creating Facebook stories
• Publishing Videos
• Facebook Pages
• Facebook Pages & Facebook Business Suite
• General Page Settings & Importance of Page Quality
• Advanced Page Settings
• Best Practices for your Facebook Page
• Publishing Tools - Content Calendar
• Facebook Groups
• Facebook Group Settings
• Facebook Groups - Measurement Metrics
• Facebook Events
• Event Settings & Finding other Events
• Facebook Marketplace & Creating a listing on Facebook Marketplace
• Facebook Marketing – Best Practices
• Facebook Engagement
• Facebook For Business
• Facebook Ads - Introduction
• Facebook Ads Manager - Interface
• Facebook Ads Manager – Settings
• Creating & Running Ads
• Facebook Ads-Publishing
• A/B Testing
• Reporting

Elevate your skills by analysis and sending your emails at the right time to the right customer for maximum engagement and become an Email Marketing Expert! Learn how to

1. a) create email marketing templates
2. b) write short but effective headlines, subject lines, impactful words which will enable customers to open & interact with emails
3. c) set email Automation campaigns for continued customer interaction. Time to transform your Email into a Powerful source of Communication!

Email marketing is a popular tool used by almost all brands for consumer service, acquisition and retention. Learn various email marketing journeys, build extraordinary email automation. A sustainable practice that will nurture existing and new customers and help to build robust and long-term customer relationships.

Chapters:

• Introduction to Email Marketing
• The Relevance of Email Marketing
• Email Marketing Workflow
• Important Aspects of Email Marketing Campaigns
• Click-Through-Rate
• Goals
• Email Marketing Ideas
• Email Marketing Automation & Measurement Metrics
• Email Marketing Tips
• Creating a MailChimp Account
• Signup Forms for Setting up your Audience
• Getting Started with Email Marketing Campaigns
• Creating and Scheduling a Campaign
• Tracking your Campaigns
• Tags and Segments
• Tags
• Segments
• Audience Dashboard & Reporting
• Email Marketing Automation
• MailChimp - Content Studio
• Creating Social Media Ads on Mailchimp
• Google Remarketing Ads
• Surveys using MailChimp
• Search Reports & Other UI Features
• Audience Settings
• MailChimp for Mobile

Express any brand with creativity to customers. Instagram Marketing is visual, leading to the creation. Get started with a step-by-step guide on

1. a) Learn to create an Instagram Business Profile
2. b) Various techniques to influence active users
3. c) Tips to make captivating visuals for Instagram Highlights, stories, and reels
4. d) Leverage IGTV and explore search feature
5. e) Identify & use relevant hashtags to increase conversions.

Acquire the knowledge and apply marketing concepts in the most popular photo-video sharing site to boost sales and build loyal fans to a business. Learn tips, tricks on how to expand your audience, create compelling content, designs and get branded.

Chapters:

• Introduction to Instagram
• Creating an Instagram Account
• Account Optimisation
• Creating a post on Instagram
• Post Interactions
• Instagram Settings
• Types of Instagram Accounts
• Instagram for web
• Instagram Search Function
• Professional Instagram Account
• Importance of Instagram Bio
• Creating an Instagram Story & Story Highlights
• Instagram Best Practices
• Tools for Instagram marketing
• Instagram Reels
• Instagram Explore page
• Instagram Live
• Instagram - Important things to remember
• Carousel Posts
• How to get viral on Instagram?
• Videos for Instagram
• Instagram Guidelines & Publishing Tips
• Hashtags
• Influencer Marketing & Shoutout Strategies
• Monetising on Instagram
• Shadow banning
• Verified Accounts
• Instagram Measurement Metrics
• Tools for Instagram
• Instagram Ads
• Image Advertising
• Measuring Campaign Performance

Make money at any time, from anywhere. Learn tips on how to become a successful affiliate marketer & earn. Marketing strategies to promote products, services and driving sales. Step-by-step beginner’s guide,

1. a) how to launch your affiliate marketing business,
2. b) seller, advertiser networks
3. c) affiliate networks,
4. d) analyze consumer behavior and run effective marketing campaigns to improve sales.

Become independent and earn. Become an Affiliate marketer by following these unbeatable strategies to grow any business online and successfully sell products and services. Earn every time a customer purchases a product, service, or solution based on your recommendation.

Chapters:

• Introduction to Affiliate Marketing
• Business Objectives
• Affiliate as an Individual
• Company as an Affiliate
• Benefits of the 3 networks
• Examples of Affiliate Marketing
• Responsibilities of Affiliate Marketing
• How to Grow your Network?
• How Much Do Affiliate Marketers Earn?